Flexibility and freedom to design.
With Relayto, you’re forced to work around limitations while creating bespoke content.
Media recommendations? More like restrictions.
Ignore them, and you compromise your content’s performance.
This is what Relayto means when they say,
“Recommendations to ensure your content performs the best”.
Cleverstory places no such restrictions and allows you to create rich multi-media experiences without derailing your page performance.
No native design editor.
You don’t have the freedom to truly create content.
What if I want to create an interactive newsletter but
don’t have a PDF for it?
Here’s the hard truth:
If you want to use Relayto to create interactive documents, you need to have a pre-existing PDF on hand.
With Cleverstory, you don’t have to rely on existing pieces of content. You can create interactive masterpieces from the ground up, using a powerful editor.
Multiple parts → Multiple steps → Multiple attempts.
G2 users describe adding interactive elements on Relayto as “confusing” and “overwhelming”, and recommend potential users to have some background in digital design tools.
Example (one of many): Adding custom animation to an element.
Cleverstory’s drag-and-drop editor was developed to help non-designers build interactive experiences without relying on their design or IT teams.
Steep learning curve, we meet again.
Get through 3 additional steps before you pick an animation effect for your element.
Click on the element and pick from the multiple animation options that appear before you.
Creating interactive content at scale.
Relayto’s limited support for file formats and complicated editor make scaling content creation difficult.
PPTs can’t be converted and PDFs bring a new set of challenges.
On Relayto watch out for some classic “YES, BUT…” scenarios when converting static content to interactive documents.
Does Relayto offer static to interactive conversions?
Yes, but not with PPTs.
Okay, so PDFs can be made interactive right?
Yes, but if you want to make any changes to the output, you have to edit the original PDF and re-do the entire “import and convert” process all over again.
With Cleverstory, you can convert PDFs and PPTs to interactive experiences, and make edits to every inch of your experience without leaving the platform.
File format limitations while converting static → Interactive
Relayto and PDFs (really) don’t get along.
For optimal rendering your PDF needs to be compressed.
Turning PDFs interactive on Relayto comes with many disclaimers.
To ensure your readers get the best viewing experiences, Relayto requires you to compress your PDF each time (to under 10 MB for peak performance).
At Cleverstory, you can convert a PDF of any size, and expect optimal performance.
So, if you have PDFs with high-resolution images and complex layouts, fret not.
Improving SEO performance.
Relayto’s obsolete features make you work harder to get content ranking higher on search engines.
SEO is (unfortunately) harder than it should be
Which means your content can’t be easily discovered.
To bring more traffic onto your Relayto content, you’re relying on optimizing your meta-tags, titles, and descriptions — and it stops there.
- Has a native Google Search console integration
- Lets you add sitemaps with a simple addition to your domain URL
And that’s just the beginning.
Cleverstory on the other hand,
Efficient lead generation.
Relayto’s lack of native forms and outdated gating techniques leave you with low-intent leads and a ton of legwork.
No native forms to capture leads.
It’s time to call in favors from your developers.
To run lead gen campaigns on Relayto, you might ask,
Q) Does Relayto have native forms?
Nope, it doesn’t.
Q) Okay, then what about external forms?
To bring external forms onto your interactive document, you’ll need to embed code for each one.
Cleverstory gives you,
- Native forms (that you can customize)
- External forms from your preferred MAP that are instantly accessible within your editor – sans any coding.
You’re gating with guesswork and gut instinct.
Lo and behold the ill-timed gating form.
Let’s say you decide to go through hell and back to bring in those external gating forms (look, we’re not being that dramatic).
Your next question will probably be: When do these forms show up?
With Relayto, you’re forced to resort to static gating — have forms pop up at the beginning of the document or in the middle, and hope that visitors don’t run when they encounter a form at the wrong time.
But with Cleverstory, our AI engine does all the heavy lifting by analyzing readers’ content consumption patterns, and gating content at the “perfect moment”, ensuring they don’t drop off.
The result? High-quality, high-intent leads.
Integrations with CRMs and MAPs.
Relayto’s integrations give you surface-level lead data that doesn’t tell you much.
You capture first_name and last_name (and that’s it).
You’re missing out on essential intent data for effective nurturing.
Relayto treats integrations like a checklist item and their integrations stop at passing basic lead capture information.
Cleverstory gives you all that form-fill data plus highly enriched engagement data on your leads — how much of your content they consume, which assets they view, which assets they download (and more).
By understanding what your leads are looking for, you can:
- Improve lead scoring
- Create smarter nurture workflows
- Deliver hyper-relevant follow-ups.
Tying content back to revenue.
You’ve spent time and energy creating your content, but what next? With Relayto it’s pretty hard to find out.
Relayto’s reports stop at basic vanity metrics
You’re stuck playing Sherlock with your lead data.
On Relayto, you’re left with these questions:
- Which campaign and channel did my leads come from?
- How much of my content did they consume?
- What elements on my document did they interact with?
But with Cleverstory, the puzzle is completed
You can track your lead’s entire journey, and understand what brought them to your experience, and how they proceeded to engage with it.
With this kind of intelligence, you’ll be able to maximize your campaign and content ROI
There isn’t one.
- Cleverstory doesn’t follow a rigid plan-based pricing model. You won’t be stuck paying for additional users, experiences, and features.
- Each customer is given dedicated account management and speedy priority support (our response time is under 1 minute).
If this sounds a little too perfect, and you’re thinking — “Am I missing something? What’s the catch here?”
If the math isn’t mathing,
In fact, Relayto will have you spending 5.4x what you’d spend on Cleverstory.
schedule a demo with us and see for yourself
BOOK A DEMO
This is going to be a “bias-free comparison”….. Um no, we’re not gonna say that.
But we've used Relayto, we know how it works, and we have a pretty good idea of what you’d need from an interactive content creation platform.
So, we'll talk about the problems you might run into with Relayto, and explain why you don’t need to worry about those on Cleverstory.
Creating interactive
content at scale
Flexibility and
freedom to design
Improving SEO
performance
Efficient lead generation
Integrations with CRMs and MAPs
Tying content
back to revenue
See why
if you want to create interactive content without one hand tied behind your back.
BOOK A DEMO