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About

“Cleverstory has helped us provide clients with things they didn't even know they needed.”

COO at Verra Asia

Czar oversees operations and client engagement at Verra Asia, ensuring innovative service delivery to help clients achieve their business objectives.

Chief Operating Officer, Verra Asia

Verra Asia?

Verra Asia prides itself in delivering standout content for their clients. But, their content was causing them a bit of discontent.

All of their client deliverables- the master presentations, fundraising pitches, sales enablement brochures, and even brand books– relied on PPTs and PDFs.

Czar spotted a few niggling issues with these formats:

These limitations made it harder to create the immersive, memorable experiences Verra Asia aimed to deliver, risking audience disengagement.

Verra Asia’s content was already top notch. All it needed was getting it into the right vehicle.

On their quest for interactive content solutions,
Verra Asia and Czar considered factors like:

What level of interactivity would they get?

A quest for interactive content solutions

"When we talk about interactive content experience, that last word is really the key word, right?

Your objective should be to make an impact on the person that you're selling to. It's the experience from when you receive it to when you open it up. It has to support the content – the digestion, the understanding, and the flow of that content.”

After tearing through Cleverstory’s online repository of case studies and templates, it became clear to Czar that this was a tool that could check their boxes.

“That was really the first touch point– the Cleverstory homepage and case studies were designed in a way that told us what the platform was capable of right away. We already knew how it could be applied to some of the projects that we were doing.”

As a final test before proceeding, Verra Asia presented Cleverstory to their client, Hawa Sliding Solutions, through a compelling in-house POC. 

“The next step was to sign up and give it a go.”

With Cleverstory, Verra Asia had new dimensions for content engagement:

Navigation experience

Embedding elements

Multiple IC formats

And– the cherry on top– it can also support the weight of large, high-quality documents.

"These are things we could never think about when making a PPT, because we didn't have these features at our disposal”, says Czar.

“But with Cleverstory, you now do.”

“When we talk about being advocates for our clients,” says Czar,

"It means we try to find the best solutions and elevate the work that we do for them.”

This client-centered approach drives Verra Asia to consistently seek the most impactful solutions.
The question that Czar and Verra Asia ask today, with Cleverstory, is “with all these added functionalities, how do we elevate our storytelling to create maximum impact for our clients?" and that has changed their content development process itself.

“Cleverstory has helped us achieve those goals and provide clients with things they didn't even know they needed”, says Czar.
“Everyone is very satisfied with the deliverables that they get today.”

For how they felt about the partnership with the Paperflite team, we’ll let Czar do the talking:

“This is a team that's excited about their product, and it's a very infectious energy that you get from them... all the way from Caleb, and the broader team who continue to support us after the purchase has been made, and check in to see whether we are facing any issues.

And when we do, most of the time, they are there to properly help us overcome the issue.

It's a great team. You feel like they're a part of your team — like an extension of your team.”

Czaraim Carreon (Czar) 

Akshaya

Caleb

Chief Operating Officer

Account Manager

Account Manager

CSM

“We use Cleverstory for plenty of applications– anything from master presentations, fundraising pitches, down to brochures, fact sheets for our clients. Moving to an interactive and immersive platform, we get a lot more than we did with static content formats.”

With Cleverstory, designing great-looking decks became easy-peasy. No HTML-ese fluency required.

The platform’s no-code functionality allowed non-designers to create high quality interactive decks without relying on tech/dev resources. With Cleverstory’s pre-built interactive templates the Verra Asia team didn’t have to start from scratch and could produce great content without losing time.

In fact, after just a single training session, the Verra Asia team was able to create six out of the

fifteen planned Cleverstory experiences!

Czar and his team did not have to worry about file size limitations when sharing these decks impacting the quality of content. They were now able to share their material as trackable, updatable links that could be easily accessed by their clients and further be used across various channels (website, social, email etc).

“The usage of Cleverstory has helped us elevate the deliverables that we do for clients. The platform just enables that story that you want to tell based on your understanding of the customer and how you know they will consume that content.”