PathFactory tries hard to be an end-to-end solution for revenue teams. But you end up with a messy patchwork of features, a disjointed user experience, and a ton of legwork.
If you’re looking to centralize your content, deliver great buying experiences, seamlessly integrate with your tech stack, and actually have sales reps use the tool, you might want to take a look at Paperflite.
We’ll take a look at
Content Management
Sales Enablement
Integrations with CRMs
Integrations with MAPs
Content Experiences
Content Analytics
Content Management
PathFactory’s Content Library can’t be your single source of truth, restricts you to specific file types, and doesn’t let you make quick edits to your content.
To update your content, you need to go through 3 additional steps outside PathFactory. You have to,
Head to your source file
1. Make the required changes
2. Re-upload the new content onto PathFactory
With Paperflite, you can make all your edits right within the platform and have those changes saved in real time.
Want to update content on PathFactory?
Well..
Hate to break it to you, you can’t.
Consolidating Content = Manual Effort.
Your Content Library’s Status: Incomplete.
PathFactory doesn’t integrate with popular content sources like Google Drive, Dropbox, and OneDrive.
So, to bring all your content onto PathFactory and access it from one spot, you need to manually upload each piece.
On the other hand, Paperflite has over 5 cloud storage integrations. With a few clicks, you can:
a) Sync content between platforms (and even map folders if you want to keep a structure intact).
b) Have any changes you make on your content source, instantly reflect on Paperflite.
You can’t upload PPTs, Docs, and MP3 files onto PathFactory’s Content Library. On Paperflite, you have none of these restrictions, so bring in your onboarding decks, pricing sheets, and audio files.
You can’t automatically sync content onto PathFactory.
PathFactory says “no” to 3 key file types.
Content Experience
PathFactory neglects readers’ experience in its solution for disjointed buying journeys.
It’s boring and non-intuitive, but that’s not even the biggest problem.
Sure, nostalgia is nice, but PathFactory transports readers back to the PDF viewer days. The monotonous experience has them losing interest, and eventually dropping off — and, well, can you blame them?
Whereas Paperflite’s content viewers are specially designed to draw readers in and encourage them to consume more. You can showcase different kinds of content the way you want — with multiple viewers to choose from.
PathFactory relies on a viewer from the 1990s.
This is Paperflite’s Immerse View.
Sales Enablement
PathFactory wasn’t built for sales reps — making sales enablement an afterthought.
Delayed conversations and stretched buying cycles — courtesy of PathFactory.
Each time a rep wants to share additional content with a prospect, they’ll have to create another Content Track link — which means multiple back-and-forth emails with several links.
Paperflite lets reps create a Digital Sales Room, invite prospects, and share content any time they want — all from one link.
Prospects don’t have a single location to access your content from.
Sales reps lack control over their content’s security
PathFactory security features are limited to restricting access based on email IDs and domains.
On top of those features, Paperflite lets reps,
1. Set passwords
2. Enable OTPs
3. Place NDA forms
And that’s just 3 of them.
They can exercise extra care to make sure their content doesn't end up in the wrong hands.
Weak safeguards for Content Tracks.
On PathFactory reps can’t create new assets using existing content on the Library.
With Paperflite, they can handpick individual pages from different PPTs and PDFs, put them together, and deliver something brand new – without leaving the platform.
PathFactory: “No can do”
Rep: I want to mix content for a prospect.
The content you create disappears into a black hole.
Finding content on PathFactory = Sorting through content assets. This means,
A) There is heavy reliance on marketers when it comes to tagging assets, and
B) Your sales reps waste a lot of time looking for content.
To solve these problems Paperflite gives reps a powerful AI-powered search engine — they can type in assets’ names or related keywords.
They can even ask questions to find what they need!
On PathFactory, you have no data on how your content is being used by sales reps.
Paperflite tells you what content your reps are looking for, which pieces they’re frequently sending out, and which ones are left untouched.
You’ll be able to optimize your content creation, and better equip your sales teams.
On PathFactory, finding content requires several clicks,
Search Experience on Paperflite powered by “Seek”.
PathFactory can’t tell you how sales reps discover content.
Content viewing experience on Paperflite
and a lot of patience.
We know what seamless CRM integrations look like (we have five of them) — and that’s why we can confidently say that PathFactory doesn’t do the best job.
PathFactory’s Salesforce integration comes with a tricky setup.
Set-up
You need to insert scripts
Click on the “Activate” button once, and you’re good to go
Fivetran is used to secure the connection
No third-party integrators are used
Takes place every 2 hours Which means that your data isn’t always up-to-date
Occurs in real-time
Third-party connectors
Data sync between platforms
Content viewing experience on Paperflite
PathFactory can’t give you any revenue-level insights without a CRM integration.
Content viewing experience on Paperflite
And that CRM has to be Salesforce.
On PathFactory, to understand how content influences revenue, you’re dependent on Salesforce.
With Paperflite, you don’t need a third party for granular insights like,
1. Which content piece brought in each lead.
2. How many accounts were influenced.
Integrations with CRMs
On PathFactory, you can’t tie content to revenue without a Salesforce integration — which comes with a confusing setup and third-party applications.
PathFactory can’t answer some big questions like,
Did my lead choose to download my content?
What percentage of the document did they
consume?
Paperflite answers these two questions and more, helping you understand your leads better. More effective nurture campaigns? We think yes.
On PathFactory, you need to create webhooks to pass visitors’ engagement data (time spent, number of views) onto your MAP.
You’re missing out on enriched data, for (more) accurate lead scoring.
Highly enriched data (with Custom Behavioral Events) through Paperflite.
Smart-Gating with Paperflite.
Want to use MAP forms to gate content?
PathFactory says “More Code”.
Each time you want to bring an external form (Marketo, Pardot, or Eloqua forms) onto your Content Track you’ll need to insert custom HTML or an external URL link.
But with Paperflite you won’t be running to your developers with code.
As soon as you create a form on your MAP, it will appear on Paperflite. And with 3 clicks, you can use it to gate your content.
On PathFactory, you’re gating the ol’ traditional way — by manually configuring forms (= pure guesswork).
And when you rely on guesswork, there’s a high chance your leads face a form at the wrong time.
But with Paperflite, an AI engine does all the heavy lifting for you. It analyzes readers’ content consumption patterns, and gates content at the perfect moment, ensuring that they actually fill up your form. Smart Gating → Higher form fills → More leads captured.
That make your leads go “Alright, Imma head out now”.
Static gating aka ill-timed gating forms.
Integrations with MAPs
PathFactory’s MAP integrations involve legwork (and lots of it), and even then platforms don’t work together seamlessly.
With Paperflite, it’s simple,
a) Choose the visitor activities you want tracked.
b) And that data instantly appears on your MAP.
It’s not smooth sailing once you’ve brought that MAP form in. You need to use code snippets called “capture tags” to tie visitors with their consumption patterns on PathFactory.
On Paperflite, any external form you bring is pre-configured — You don’t have to go through any extra steps with your IT teams. You can test forms too — Fill one out, and see how your details link to your content consumption.
On PathFactory, you need to create webhooks to pass visitors’ engagement data (time spent, number of views) onto your MAP.
That comes with more IT dependency.
An additional step to tie form fills with content consumption data.
You need to use webhooks, to pass lead engagement data onto your MAPs.
PathFactory’s Time Spent data doesn’t tell you the entire story.
Buyer B is obviously more interested — but PathFactory can’t tell you that. All it can do is show you that both buyers spent a total of 10 minutes on your document.
Paperflite can show you how long Buyer A and B spend on each page of that document.
Paperflite’s Content Engagement Data.
Spends 10 minutes on your document, and makes it to the end.
Buyer B
Buyer A
Spends 10 minutes on your document, but stays on the “Table of Contents”.
Content Analytics
PathFactory doesn’t do numbers right — they paint an incomplete picture.
Something stopping you?
Are you worried about migrating all your content?
Or maybe you’re locked into a contract?
Don’t worry, our sales reps can help.